Research Rationale

The target group that I’m researching is teenagers. I chose this group because I have access to them, as I am in a school with girls from the age of 11-18 and will be able to get a lot of information from a variety of ages, race etc. Through this I will have different points of view. The research methods I will be using is observational research an quantitative research. The observational research will be me talking to people and conducting a focus group using different magazine covers from different genres to find out their opinions, this will show how different magazine covers of my chosen genre are laid out. I could even find out if there is a gap in the market for a different type of genre. The quantitative research will include a questionnaire or survey to go further into the already made research from the focus group. The resources I will need to carry this research out are; a camera to record my finding from the focus group that I will conduct. The internet to allow me to send out surveys easily, also to get different magazine covers for the focus group to observe and give feedback on.